Google Business Profile (formerly Google My Business) is a powerful tool for local businesses looking to boost their online presence. As Google continually enhances the platform, staying updated with the latest features can give your business a competitive edge. Here are the key new features and updates coming to Google Business Profile in 2025.
1. Enhanced AI-Powered Insights
In 2025, Google is introducing more advanced AI-driven insights that provide businesses with even deeper analytics. This data will help refine your marketing strategies for better results.
2. Video Uploads for Posts
You can use video to provide a personal touch or offer tutorials and behind-the-scenes looks at your business.
3. More Comprehensive Messaging Options
Google is improving the messaging features on Google Business Profile, allowing businesses to interact with customers more effectively. E
4. Updated Booking System Integration
For businesses in service industries, Google is enhancing the booking feature.
5. AI-Powered Review Summaries
Google is introducing AI-generated review summaries to help businesses better understand their reviews and customer feedback.
By staying ahead of these new features, you can ensure your business remains competitive and maximizes its potential on Google Business Profile in 2025.